Head in the Clouds

Cloud computing is the ultimate vendor lock-in strategy.

Before the ‘cloud’, vendors had to rely on poorly written software that would work to extract maintenance fees from customers who were looking to make the software they had already purchased operable.  Now though, vendors don’t even have to worry about that!  Like a landlord over a renter who lives on the top floor and owns too much furniture, cloud tech vendors only have to wait until the customer has a sufficient block of data or resources in the off-site app and then they can put them on the treadmill of increasing ‘tech rent’.

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